The why behind ‘here to help’

  • Business
  • September 11, 2024
  • Read time: 3 mins
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‘What are we here for?’
‘Why do clients come to us?’


Asking the Right Questions
Taking a step back to ask broad questions such as these is crucial for any business. At Atlas Broker, we recently asked ourselves exactly this. We came up with a very simple, central answer to both questions; Help.

Why Clients Come to Us
Clients, existing and new, often come to us because they need help. Whether that be to fund a new business asset, a new home or additional cash flow for their business. 

The Big Question for Business Owners
As a business owner you need to ask yourself an incredibly important question……..why am I in business? 

In my experience, for most, the goal is to build personal and business assets for a comfortable retirement. Therefore, it’s crucial to seek funding options with minimal security requirements.

Helping You Achieve Your Goals
Atlas Broker is here to help you towards your goals and can assist with asset finance that uses the goods as security as well as unsecured overdrafts and business loans for working capital requirements.

What to Watch for With Banks
Business funding within the major banks has been a little quiet of late and we are noticing that they are back knocking on doors looking for opportunities with businesses they may have forgotten about over the last few years.  It is vital to consider what they are offering and more importantly, WHAT SECURITY they are taking before you sign on the dotted line. 

Using your bank will often mean they have ownership over all your business assets via registered security (ALLPAP or GSA) and/or security over your home.  There is an old saying in finance; your bank is happy to give you an umbrella when it’s sunny but will want it back as soon as it starts raining!

Mitigating Risk with Multiple Funders
When you are looking at your next finance need, consider spreading debt to multiple funders so that you are mitigating your risk and safeguarding the business you have built.

Your Partner in Growth
At Atlas Broker, we understand that your business is your passion and livelihood. Our mission is to provide you with the financial tools and support you need to succeed. Whether you’re looking to expand, streamline operations or simply ensure a stable cash flow, we’re here to help you achieve your goals with minimal risk and maximum benefit.

Remember, at Atlas Broker, we’re not just a service provider; we’re your partner in growth.

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